Endings are Powerful

There is something about knowing that an experience is about to end, that makes us participate at a more focused level. Endings are powerful - surprise endings even better.

Let's say you are attending a 4 day conference. The first few days are about sizing things up, but the last day is generally the best when anything can and will happen. It's when you make the best connections and understand why you were guided there. Surprises often happen.

Let's take this one step further. We are here experiencing in a consciousness hologram to study emotions in physical reality. Many of us sense or know that it is all about to end or evolve into something else. We go along as guided, but in the grand finale we sense something is going to happen out of the blue - the plot twist. Events build, your intuitive abilities increase, you prepare emotionally and physically and then .... the powerful ending.

What is a Plot Twist?

A plot twist is a change in the expected direction or outcome of the plot of a novel, film, television series, comic, video game, or other work of fiction. It is a common practice in narration used to keep the interest of an audience, usually surprising them with a revelation. Some "twists" are foreshadowed and can thus be predicted by many viewers/readers, whereas others are a complete shock. When a plot twist happens near the end of a story, especially if it changes one's view of the preceding events, it is known as a twist ending. Revealing the existence of a plot twist often spoils a movie, since the majority of the movie generally builds up to the plot twist.

Experiences are better when we know they're about to end   PhysOrg - January 25, 2012
People often view the "last" moments of an event positively simply because they signal the end of an experience, say University of Michigan researchers.

Even if the experience is painful or negative, but concludes on a pleasant note, people will consider the event a more positive experience, says Ed O'Brien, a graduate student in the U-M Department of Psychology.

"Endings are powerful," he said.

O'Brien and colleague Phoebe Ellsworth, the Frank Murphy Distinguished Professor of Law and Psychology, conducted a chocolate tasting experiment with 52 college students to test the theory.

Volunteers could sample five different Hershey's Kisses chocolates (milk, dark, cr¸me, caramel and almond), but did not know in advance how many pieces they would eat or the type. Participants rated how much they enjoyed the chocolate and described each flavor so that the researchers could record the order in which the randomly pulled treats were eaten.

Volunteers were randomly assigned to the "next" or the "last" condition. In the "next" condition, the experimenter said, "Here is your next chocolate," before offering each chocolate, including the fifth.

For the "last" condition, the experimenter said, "Here is your last chocolate," before offering the fifth chocolate. These participants rated the fifth chocolate more enjoyable than volunteers in the "next" condition.

As predicted, participants who knew they were eating the final chocolate of a taste test enjoyed it more. In fact, when asked to pick their favorite chocolate, the majority of "last" participants chose the fifth - even though the flavor of the fifth was randomly chosen. They also rated the overall experience as more enjoyable than volunteers who thought they were just eating one more chocolate in a series.

O'Brien says these findings may have far-reaching implications. For example, the last book in a series or last speaker in a symposium may receive unwarranted praise simply because they are at the end of a series. The last job applicant may look more qualified.