September 2011

Mompreneurs are a growing group of working Moms who create their own businesses are are highly successful at balancing the roles of mom and entrepreneur. They come from all walks of life, have varying educational backgrounds, have one or more children, have figured out how to develop and grow their own brand, and succeed as Moms and entrepreneurs.

Moms start businesses for a variety of reasons. Some want the flexibility of spending more time with their children. Others uncover a need - often inspired by motherhood - that no one else is filling. Whatever the incentive, the growth of women-owned businesses has soared in recent years. Women entrepreneurs are expected to create up to 5.5 million new jobs nationwide by 2018, according to the Guardian Life Small Business Research Institute. This also goes to women looking and feeling healthy and fit.

As there is duality in all things - being a Mompreneur is not as easy as some make it sound. Combining the jobs of Mom and Business owner are two very complicated and delicate life roles. Thankfully, there are many examples of those that have accomplished the balance of family matriarch and home-business manager. Along with being a successful Mompreneur, women still need to have a reliable back-up system, so they don't get stressed out as all businesses - and all children - come with pressures - and demand time and attention. In a recession nothing comes easy - especially in business - as all shifts and changes at a moment's notice.

As a woman who was a full time mom for 17 years, raising three healthy normal children, I can tell you that each year in a child's life presents a whole new set of challenges, not to mention the role of wife or girlfriend. Much of the time there doesn't seem enough time in the day for everything, especially yourself.

At the end of the day, there's nothing like running and owning your own business and feeling in control of your life.

If you're thinking of starting a business because you've lost your job and need or want to return to work - make a business plan and go for it. If it's meant to be, it will fall into place easily and quickly. If not, walk away and don't put any more money into it, after you've determined how long you can run the business and wait for it to succeed. Think practically. If you are lucky - the business will be timed right and be successful. If not - it will fail and finances can wind up worse than before you started. Plan ... focus ... and consider the economy not just your need to manifest your dream into reality.

The more important and successful the job, the more time and dedication is needed to make it all work. It's never easy.

The list of successful Mompreneurs below came after years of long hours, much work, and sacrifice. Be careful and consider the needs of the people you live with and depend on. Never involve with drama people. Trust your instincts.

A Mompreneur is a neologism defined as a female business owner who is actively balancing the role of mom and the role of entrepreneur. The term has a dedicated section on the website, there is a Canadian magazine devoted to the topic, and an MSNBC article declaring the rise of the mompreneur to be a hot trend in the small business sector.

WiseGeek observes that "the mompreneur movement is one steadily growing in the US as mothers try to find ways to make money, express their creativity or business acumen, and also to parent their children". Investopedia adds that "mompreneurs are a relatively new trend in entrepreneurship, and have come to increase prominence in the internet age, with the internet allowing entrepreneurs to sell products out of the home rather than relying on foot traffic to brick-and-mortar business.

U.S. News and World Report tries to dispel the myths around the mompreneur movement, including the belief that an innovative product idea will lead to easy money. Other examples of mompreneur coverage by major news outlets include the weekly advice column "Ask the Mompreneur" published by The Charlotte Observer website, the city's largest daily publication. <