"The Box" is our reality, a virtual consciousness experience in linear time and emotion created by the patterns of sacred geometry. Creation takes place outside the box, consciousness grids, creating endless intertwined experiences to be played out in physical reality. In this case, 'Think Outside the Box' means viewing reality as patterns locked in time, encoded in our DNA through which we experience. When you think outside the box your consciousness moves beyond linear thinking.

Thinking outside the box is also a cliche or catchphrase used to refer to looking at a problem from a new perspective without preconceptions, sometimes called a process of lateral thought. The catchphrase has become widely used in business environments, especially by management consultants, and has spawned a number of advertising slogans. The first appearance of the phrase is obscure.