Super Bowl LI





Sunday February 5, 2017

I've watched every Super Bowl for the past 51 years - but nothing topped Tom Brady's performance last night. In case you missed it - or gave up on Brady at the start of the fourth quarter - the best was yet to come and he did not disappoint. It took the biggest comeback in Super Bowl history to do it - and the first ever Super Bowl overtime - rallying the Patriots from a 25-point deficit to defeat the Atlanta Falcons 34-28. For the fifth time, the New England Patriots became Super Bowl champions. Brady became the first quarterback to win five Super Bowl titles and was named Super Bowl MVP for the fourth time - the most all time. It's not that I'm a Patriot's fan - as you know - I just love to watch Tom Brady play. I also enjoyed seeing him with his family - his mom battling cancer, his wife Gisele, their two children, and his son with actress Bridget Moynahan.


Strange things happen in these unpredictable times. Take for example Hillary versus Trump. It was a hard call until the Trump-Billy Bush fiasco. At that point even Trump and his crew thought Hillary would win. She planned a victory party - but things didn't turn out as expected. Next we come to Super Bowl LI with the Falcons leading by 25 points as the game was coming to the end of the fourth quarter. You know what happened ...




Saturday February 4

For many Super Bowl LI was a welcome break from chaos across the nation - highlighted now with Immigration. A friend in the city called to talk about demonstrations, not just in his area, but everywhere. People want to take a stand and be heard as never before. What's programming them to do this? Freedom. It started with Social Media and will continue on - not as a movement or statement - but part of closure which some will recognize and others will follow. Do you wonder if martial law will ever be instituted in some parts of the country? Going back to the 1980s, friends and I used to foresee this happening in end times. Be careful. Be prepared. We are talking about broken people and societies in a broken hologram that will no longer be sustainable soon. You know the issues.




Halftime Show

Great halftime show featuring Lady Gaga whose performance garnered 117.5 million viewers in the United States, and became the second most watched halftime show in Super Bowl history, only behind Katy Perry's in 2015. For the fourth year in a row, the viewership was higher than the game itself, which was viewed by an audience of 111.3 million. A total of 5.1 million tweets were made regarding Gaga's performance, including 2.2 million during the actual show, which made her the most tweeted about entertainer in the show's history.

According to Nielsen SoundScan, on the day of the show Gaga sold 150,000 digital albums and songs in the United States, up by 1,000% from the previous day, when she sold around 15,000 digital albums and songs. The singer sold a total of 125,000 digital song downloads, with "Million Reasons" (45,000 up by 900%) being the most preferred one, followed by "Bad Romance" (13,000), "Born This Way" (12,000) and "Poker Face" (10,000). Her albums sold more than 23,000 downloads with Joanne being best selling one with over 12,000 sales, following The Fame Monster, which sold about 6,000.




Advertising

Fox set the base rate for a 30-second commercial at $5 million, the same rate CBS charged for Super Bowl 50. Snickers announced that it would present a live commercial during the game. Nintendo broadcast an ad showcasing its upcoming Nintendo Switch video game console. Fiat Chrysler Automobiles broadcast three spots for Alfa Romeo, as part of an effort to re-launch the Italian brand in the U.S.

A spot from longtime advertiser Budweiser garnered controversy before the game for depicting Anheuser-Busch co-founder Adolphus Busch's emigration to the United States from Germany, its broadcast coming on the heels of U.S. President Donald Trump signing an executive order that bans travelers from several Muslim nations. Meanwhile, 84 Lumber aired a commercial depicting a mother and daughter journeying from Mexico to the United States, which had been edited following Fox's objection to its depiction of a border wall for sensitivity reasons.

Many films were advertised with Guardians of the Galaxy Vol. 2, Transformers: The Last Knight, Pirates of the Caribbean: Dead Men Tell No Tales and The Fate of the Furious. AMC and Netflix advertised their shows, The Walking Dead and Stranger Things, respectively.


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